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Choosing The Perfect Decorative Lighting For Your Store

vendredi 13 septembre 2024

Choosing the perfect decorative lighting for your store is a major factor in your store’s interior design. Lighting can attract customers, grab attention, and manipulate eye lines. It can also have a counter-effect... Too bright or too stark white can be like nails on a chalkboard for some people and deter potential customers away.

As a lighting wholesaler, we fully recognise the value of choosing the perfect decorative lighting for your store. We supply decorative lighting to store owners all across the UK, Ireland, and Europe.

Whether your store sells our decorative lighting fixtures, groceries, clothes, or luxury retail, we hope there is something you can take away from this blog.

Why Lighting In Retail Spaces Matters

Without fully realising, lighting can affect how we act, how we feel, how we perceive things, and obviously, what we see. How you choose to illuminate your store can impact your customer's experience.

A store with a consistent decorative lighting plan is an example of a solidified brand identity. The image you want to convey or how you want customers to feel is integrated into every part of your business – even in your lighting.

Think – are you a furniture store that specialises in modern pieces... Is your aesthetic reflected in your lighting? Are you a homeware store that promotes cosiness... Does your lighting match that warm, welcoming vibe?

Lighting can even influence buying behaviour. Spotlights can be used to amplify specific products, subtly enticing your focus. It is no longer necessary to use giant fluorescent signage, ‘SALE NOW’. Turns out, there was a much more appealing way of doing this after all.

image of a clothing store for the blog Choosing The Perfect Decorative Lighting For Your Store

Types Of Decorative Lighting For Retail Stores

Pendant Lights- Long pendants are a great way to inject some style and elegance and work really well over product displays and checkpoint points.

Chandeliers- An easy way to make a statement. Upscale your storefront with attractive chandeliers, which will draw customers in and give the impression of sophistication.

Track Lighting- Or ‘spotlights’ are perfect for drawing an eye line to a focal point. These can be easily adjusted, so different parts of the store can be highlighted.

Wall Sconces- Casting upward/downward lighting can add to the ambience of a store and add a decorative flourish. Matched perfectly with your style, this is a simple way to elevate restricted space.

LED Strip Lighting- A hidden lighting tool that omits a subtle glow around furnishings and shelves. This modern touch is both sleek and functional, as it allows customers to better see items and products.

Balancing Aesthetics & Functionality In Decorative Lighting For Your Store

Create A Layered Lighting Plan

Using the three layers of lighting, ambient, task, and accent lighting to create depth and atmosphere. Harnessing layered lighting can work to your advantage and ticks every box needed for a cohesive lighting plan.

Functional Lighting Vs. Decorative

You must strike a balance between what looks good and what makes sense. Does lighting help guide customers around your store or is it just in the way? Bear in mind, that there is such a thing as overkill.

Uniformity

When browsing decorative lighting, it is very easy to get overwhelmed, and sometimes, over-excited. While mismatched lighting can work, it needs to make sense. Again, the question you need to ask yourself is ‘Does this match my brand?’. Once you have picked a style, try to keep it consistent.

image of a luxury storefront for the blog Choosing The Perfect Decorative Lighting For Your Store

Common Mistakes To Avoid When Choosing Decorative Lighting For Your Store

You want to make sure that your store is well-lit enough to be inviting but not so bright that it is too in your face that it becomes overbearing. Whenever it comes to lighting a space, it is all about striking a balance. At the end of the day, the last thing you want is to be giving your customers a headache.

It is also important to note how the temperature of lighting influences your customer's mood. The warmer the lights are, the cosier the atmosphere becomes. Colder lights give a cleaner feel. You need to consider how the temperature of your lighting harmonises with your products.

Another common mistake store owners make is choosing the wrong fixtures for the space they have. Of course, everyone wants to have extravagant long pendants, but ultimately, they are not realistic in every space. Used in the wrong place, lighting can appear cluttered and give the wrong impression.

Why Buy Decorative Lighting For Your Store From A Wholesaler

When it comes to choosing decorative lighting for your store, collaborating with a lighting wholesaler will give you the best results.

At Searchlight, we have the resources to customise fixtures for your space. Our dedicated team of designers help us produce original decorative lighting fixtures that appeal to a wide range of styles and audiences. You can browse our full range on our website or visit our showroom based in Manchester.

Whether you are looking to kit out your retail store with quality assured lights to sell or for your own interior design needs, we might be able to help! Contact us today to find out how Searchlight can bring your store to life.